Fonts can be important to a brand’s identity, but when trying to come up with a custom website design, it’s much more vital to make sure that your website’s primary font remains consistent across multiple interfaces.
While most websites are usually designed with a replacement font when a font is not loading into an interface, the font used as the replacement font can be quite different from the font chosen, which can have a negative impact. on your web design if you fail to account for the possibility of this change from your original design.
Let’s say you don’t have or plan to have your own font and typeface associated with your brand. You’re just going to be using Helvetica for your web design. Surprise: Helvetica is not a secure typeface for the web: the majority of your site visitors using Windows or Android systems will get the fallback font instead.
So what’s the best way to handle this? Find a secure web font that’s right for your website in the first place. There are actually a handful that work across multiple browsers and devices – here are five of the most popular of them.
The Tahoma typeface is part of the sans-serif family, alongside heavyweights such as Arial and Verdana. Also made by Microsoft Corporation, Tahoma differs from the rest of its siblings because of its narrower letter spacing and slimmer body. This typeface is suitable for many types of sites, ranging from official government websites to e-commerce, since it is relatively neutral. Some examples of famous websites that use Tahoma as their primary typeface are Russian social network VK and Chinese online shopping site Taobao.
Tahoma is a TrueType font – what that means for your web design is that it generally displays well in any screen resolution. Using this font can go a long way in helping to ensure that your website display remains consistent across devices. There is one downside to this font, however: Tahoma does not load on devices that run Linux systems without additional user-side installations. To counter this, it is best to include a fallback font family to ensure that your web design remains broadly consistent across all devices.
Georgia is in the same font family as Times New Roman, but it has a different vibe to the latter, possibly due to its larger letter size compared to Times New Roman and the thickness of the letter itself. without additional change in font weight or daring. The styling of this font is reminiscent of the Scotch Roman, a once popular font from the 19th century.
Georgia can be a great option for websites that are more geared towards business trying to give their sites a formal and professional feel. The New York Times is a great example of a website that uses Georgia. As another TrueType font, Georgia is quite flexible on devices of different resolutions.
If you are using a Windows operating system, you may have come across this font every time you type something in your Notepad app. Courier New is quite prevalent on the Internet, although rarely on the user interface side. Part of the monospaced font family, Courier New has one of the widest letter spacing and shortest letter sizes compared to other monospaced fonts. This is why it is prevalent among the programming related websites.
However, Courier New is not the easiest typeface to use for websites with a lot of text. Coupled with its rather extremely thin letters in normal styles, the use of Courier New for your web design should be done sparingly and with due consideration to who your site visitors would be.
Lucida Console is one of many fonts included in the Lucida Font Group, which encompasses multiple font families. Lucida Console itself is considered part of the monospaced font family and was the typeface you see when you chain letters in your Notepad app.
As with other monospace spaces, Lucida Console can be difficult to read for websites with a lot of text, so if you decide to use this font, consider using it for headers or subheaders and do not make this the default for paragraph texts.
When determining the most suitable typeface for your website, always look for a typeface that would provide the same experience to your visitors. The best way to do this is to choose a typeface that is considered web safe. Safe fonts for the web come in a variety of font families – and the options mentioned above should help you choose one that could still represent your website brand despite the priority given to a user-friendly web experience.