Keeping user needs in mind, Bundle launched the first version of its mobile app which has grown over the years as one of the easiest crypto trading platforms in Africa.
Starting with just three assets at its initial launch, Bundle has now grown to over 80 assets and over 700,000 users in Nigeria and Ghana.
Despite regulatory pushbacks, Bundle was able to meet the needs of its user base through the integration of Cashlink, a P2P payment platform, which acted as a gateway for crypto-to-cash transfers. With over a million transactions in its first seven months, Cashlink’s success can be attributed to the escrow system that mitigates fraud on either side of the transaction.
In an effort to help users mitigate losses during a crypto bear market, they have created simple tools to help users by releasing a Leveraged Token Series (BLVT) that gives users the ability to hold leverage on a cryptocurrency that can either multiply the loss or profit on an asset.
Managing Director Emmanuel Babalola said that to promote wider adoption of cryptocurrencies and further reassure people, trading should be as simple and convenient as possible for everyone.
“As Bundle continues to grow, the need to evolve back to its original mission becomes relevant – a social finance app making crypto accessible to everyone. Bundle will expand across the continent this quarter, representing the first step in the right direction, alongside implementations to turn into a social finance product,” he said.
On the issue of multiple fraudulent accounts on social media platforms, Bundle explained that they are working hand in hand with their risk and compliance team to remove these phishing accounts. They are also ready to release a 2FA security feature to further protect its users. Bundle users are urged to ensure that all transactions on Twitter and Instagram are done with their official credentials. They wouldn’t ask you to click on a link or share your OTP with them.